To understand a company and its future growth potential, you need to know its strengths and weaknesses, which are the advantages and disadvantages of this stock. We therefore propose to discover the main strengths and weaknesses of the Amazon group in a little more detail.
As far as the strengths are concerned, and therefore the elements that can help Amazon to grow, the following elements are particularly noteworthy:

• First of all, it should be noted that the Amazon group benefits from a long history and strong experience compared to its competitors. It is known that the American group was a pioneer in the market and thus benefits from a head start in terms of the value of its brand.
• Amazon's advantages also include integrated services such as online ticket tracking, online money transfers and other innovative services that make it a group with a strong advantage. Indeed, the company invests heavily in research and development every year to maximise customer loyalty and attract prospects.
• Another of the group's strengths is the size of its customer base, which continues to grow from year to year. The group's customers are becoming more and more numerous thanks to Amazon's strong international presence. It should be noted here that the group regularly sets up operations to further increase its presence throughout the world.
• Another strength of the Amazon group is of course its workforce. Amazon is one of the largest employers in the world and currently employs more than 500,000 people at its various sites in some 20 different countries.
• Let's continue our overview of Amazon's advantages by highlighting the strength of its brand image, which it fervently maintains through its marketing and branding activities, which represent a large part of its annual budget. Today, the Amazon brand is indeed unavoidable and can be seen everywhere, whether through online advertising, print advertising, television advertising or other media, which increases its notoriety throughout the world and helps attract new prospects.
• Another factor is that Amazon is a leader in specific retail segments. For example, the group is currently one of the world's largest retailers in the technology sector.
• Another strength of the American company is its online content offering. Amazon is indeed one of the main players in this sector today and this activity has been growing rapidly for several years. This includes music, films and entertainment such as series or shows offered by Amazon Prime, a platform that competes with Netflix or Disney +.
• It was also noticeable in the context of the covid 19 pandemic that hit the world in 2019 that Amazon was one of the companies to benefit. Indeed, online content providers as well as distance selling platforms have benefited greatly from the successive confinements.
• Finally, it should also be noted that Amazon is constantly diversifying its activities. Recently, the group has positioned itself in the cloud hosting solutions sector, which has considerably increased its revenues but also contributed to its brand image.