The brand's efforts to expand into the market will of course be important elements to follow, as will the release of new innovative products.
Currently, a large part of the Adobe Group's capital is free float and therefore freely traded on the market. But there are also large institutional investors, including The Vanguard Group with 7.69%, Fidelity Management & Research with 7.31%, SSgA Finds Management with 4.06%, Primecap Management with 3.40%, BlackRock Fund Advisors with 2.50%, Janus Capital Management with 2.39%, Putnam with 2.20%, Jennison Associates with 1.67%, Henderson Global Investors with 1.65% and Browman Capital Management with 1.65%.