General presentation of Activision Blizzard
Of course, if you want to get interesting bullish or bearish signals on the Activision Blizzard share price, you must first be able to understand how this company works and how it generates its revenues. This is precisely what we suggest you discover through this complete presentation of the group listed on the stock exchange:
Activision Blizzard Inc. is an American company that operates in the video game sector and is listed on the Nasdaq market. Specifically, the company is currently one of the world's leading developers, publishers and sellers of interactive video game software for game consoles and computers.
To better understand Activision Blizzard's business, it is possible to divide it into two main areas according to the share of revenue they generate:
- First, the video game software publishing business accounts for the bulk of revenues with software designed by the group or by third-party developers.
- Secondly, third party software distribution activities represent a minor part of the turnover.
As regards the breakdown of revenues by type of activity, the sale of products generates 29.1% of revenues and the remainder, with subscription or licence sales, represents 70.9% of revenues.
Finally, it should be noted that the Activision Blizzard group owns and operates a catalogue of titles based on its own brands and franchises such as Heartstone, Call of Duty, StarCraft, World of Warcraft, Skylanders, Diablo and Destiny.
Geographically, 54.8% of the group's revenues are generated in the Americas, 33.2% in Europe, the Middle East and Africa and 12% in Asia Pacific.
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